A message from Marvin Robinson, Chief Executive
Hednesford Town FC can today confirm details of our 2026/27 season ticket structure following the club’s promotion to the National League North.
Last season showed exactly what this football club is becoming.
The support we saw at Keys Park across the campaign, and especially around the play-off final, was powerful. It showed the scale of this club, the belief within it, and the strength of the connection between team, town and supporters.
Across 28 home games, we welcomed 53,942 supporters through the doors at Keys Park, an average attendance of 1,927. Those numbers matter. They show the momentum building around this football club.
Now the challenge is clear: we have to grow again.
As we step into the National League North, we want to beat those numbers. We want more season ticket holders, bigger crowds, and an even stronger Keys Park. We want this place louder, fuller and harder to play in than ever before.
Our 2026/27 season ticket structure has been built around three clear principles: rewarding loyalty, encouraging early commitment, and giving supporters more choice and flexibility in how they back the Pitmen across the season.
We want to remain accessible, recognise those who commit early, and continue raising standards in the way we operate and deliver the matchday experience.
Following strong supporter demand throughout last season, including multiple sell-out crowds at Keys Park, we will also introduce Reserved Seating Tickets for the first time as part of the next phase of our matchday experience and stadium operation.
BACK US EARLY. BACK US LOUDLY. BRING THE NOISE.
Sale Windows
Renewals
- For existing season ticket holders only – Terracing only
- Monday 18th May – Thursday 28th May
Early Bird Offer
- Including new Reserved Seating Tickets
- Opens later on Thursday 28th May, following the close of the renewal window, and runs until Tuesday 30th June
Standard Pricing
- Wednesday 1st July onwards
What Your Season Ticket Covers
Season tickets cover the club’s 23 home National League North fixtures only and do not include cup competitions, play-off fixtures or other non-league matches.
Ticket Options
Terracing
Terracing season tickets provide access to either the Wimblebury Terrace or Heath Hayes End, with supporters selecting their preferred home zone.
Reserved Seating Tickets
Reserved Seating Tickets provide a reserved seat within the Main Stand for supporters who want the certainty of a guaranteed seat and location throughout the season.
Accessibility
Accessibility season tickets are located in the New Accessibility Stand (Keys Corner) and are priced in line with Concession Terracing rates.
They are designed for supporters whose disability, health condition or access requirement means they require additional support, an accessible viewing area, or a reasonable adjustment to attend matches safely and comfortably.
A free carer ticket is included where required.
2026/27 Season Ticket Pricing
Terracing
| Category | Renewal Price | Early Bird Price | Standard Price | Matchday Price |
|---|---|---|---|---|
| Adults | £199 | £225 | £265 | £15 |
| Concessions (over 65s & students with valid ID) | £159 | £175 | £205 | £12 |
| 13-17 | £65 | £75 | £90 | £5 |
| Juniors (U13) | £30 | £35 | £40 | £3 |
Per match value
- Adults: £8.65 renewal / £9.78 early bird / £11.52 standard
- Concessions: £6.91 / £7.61 / £8.91
- 13–17: £2.83 / £3.26 / £3.91
- Juniors (U13): £1.30 / £1.52 / £1.74
Reserved Seating (Main Stand)
| Category | Early Bird Price | Standard Price | Matchday Price |
|---|---|---|---|
| Adults | £275 | £315 | £17 |
| Concessions (over 65s & students with valid ID) | £225 | £255 | £15 |
| 13-17 | £100 | £120 | £8 |
| Juniors (U13) | £45 | £55 | £5 |
Per match value
- Adults: £11.96 early bird / £13.70 standard
- Concessions: £9.78 / £11.09
- 13–17: £4.35 / £5.22
- Juniors (U13): £1.96 / £2.39
Accessibility
| Category | Renewal Price | Early Bird Price | Standard Price | Matchday Price |
|---|---|---|---|---|
| Accessibility (aligned to Concession Terracing rates) | £159 | £175 | £205 | £12 |
Free carer ticket included where required.
Physical Season Ticket Cards
Supporters who require a physical season ticket card may request one for an additional £5 per ticket.
Klarna / Split Payment
Supporters will also have the option to spread the cost of their season ticket through Klarna, subject to availability and approval during the checkout process.
Season Ticket Holder Benefits
Season ticket holders will receive:
- 10% discount in the club shop
- Priority ticket access for selected fixtures and high-demand matches
Priority ticket access means season ticket holders will receive an advance purchase window for selected fixtures, subject to availability.
Reserved Seating Ticket Demand
Reserved Seating Tickets are a new and limited-capacity offer for 2026/27.
The club will operate a short Register of Interest process to help manage demand fairly, support long-standing supporters who have asked for reserved seating, and assist supporters who may not use Fanbase or online purchasing confidently.
Further details will be communicated in advance. Registering interest does not guarantee a seat.
Accessibility Support
The club is committed to making matchdays as accessible as possible.
Accessibility season tickets will be located in the New Accessibility Stand (Keys Corner) and will offer a more accessible matchday experience at Keys Park.
Supporters can access:
- Free carer ticket included where required
- Both telephone and in-person support
Register interest via email ticketing@htfc.co.uk or call 01543 750021
Supporting information may be requested where appropriate.
Eligibility and Verification
To ensure fairness across all supporter categories, the club reserves the right to request proof of eligibility for any concessionary, student, junior or accessibility season ticket at any stage, including by way of random checks before or during the season.
Any season ticket purchased in the wrong category may be suspended, cancelled, or required to be upgraded to the correct price before use.
Supporter Movement and Zones
For the majority of regular fixtures, the club expects to continue operating with the usual flexibility around supporter movement where appropriate.
However, for certain designated, high-profile or high-risk fixtures, supporters may be required to remain within the zone linked to their season ticket. This helps the club manage safety, segregation and crowd flow to the highest possible standard, while also allowing us to know with certainty the number of supporters within each stand at any given time and maximise available capacity safely and effectively.
Where this applies, it will be communicated clearly in advance as part of the club’s matchday arrangements.
Our aim is simple: to reward loyalty, maintain accessibility, and give supporters the best possible way to back Hednesford Town Football Club during another huge season at Keys Park.
Thank you, as ever, for your support – and we look forward to taking the next step together.
Marvin Robinson, Chief Executive, Hednesford Town Football Club
BEST IN CLASS. LOCAL FIRST.
Supporter FAQ
The updated structure allows the club to reward supporters who commit early, introduce clearer ticketing options and better reflect the level the club is now operating at following promotion to the National League North.
Season tickets cover the club’s 23 home National League North fixtures only and do not include cup competitions, play-off fixtures or other non-league matches.
Renewals for existing season ticket holders run from Monday 18th May to Thursday 28th May and apply to Terracing only.
The Early Bird Offer opens later on Thursday 28th May, following the close of the renewal window, and runs until Tuesday 30th June.
Standard Pricing applies from Wednesday 1st July onwards.
Terracing season tickets provide access to the home standing areas. Supporters will choose either the Wimblebury Terrace or the Heath Hayes End as their selected home zone.
Reserved Seating Tickets provide a reserved seat within the Main Stand for the duration of the season.
Because Reserved Seating Tickets are a new and limited-capacity offer, the club will operate a short Register of Interest process ahead of wider release. This will help us understand demand, support long-standing supporters who have requested reserved seating, and help supporters who may not use Fanbase or online purchasing confidently.
Further details will be communicated in advance. Registering interest does not guarantee a seat.
The club will provide alternative ways for supporters to register interest and complete their purchase, including telephone and in-person support where required.
Concession season tickets are available to supporters aged 65 and over, along with full-time students with valid identification.
Accessibility season tickets are available to supporters whose disability, health condition or access requirement means they require additional support, an accessible viewing area, or a reasonable adjustment to attend matches safely and comfortably.
For 2026/27, Accessibility season tickets will be located in the New Accessibility Stand (Keys Corner) and priced in line with Concession Terracing rates.
Yes. Where a supporter requires a companion/carer to attend, the club may provide a free companion/carer ticket subject to eligibility and club policy.
Supporters can register interest or seek support via email to ticketing@htfc.co.uk or call 01543 750021
Both telephone and in-person support are available.
Yes. The club reserves the right to request proof of eligibility for any concessionary, student, junior or accessibility season ticket at any stage, including by way of random checks before or during the season. Any ticket purchased in the wrong category may be suspended, cancelled, or upgraded to the appropriate price before use.
For most regular fixtures, the club expects the usual flexibility where appropriate. However, for certain designated, high-profile or high-risk fixtures, supporters may be required to remain within the zone linked to their season ticket. This helps the club manage safety, understand precisely how many supporters are in each stand, and maximise capacity with greater certainty where required.
Yes. The club intends to offer split payment options through Klarna, subject to approval and platform availability.
Season ticket holders will receive:
- 10% discount in the club shop
- Priority ticket access for selected fixtures and high-demand matches
Priority ticket access means season ticket holders will receive an advance purchase window for selected fixtures, subject to availability.
Yes. Physical season ticket cards are available for an additional £5 per ticket.
